Viamax was founded in Sweden in 2001. Robert Algstedt, a Stockholm based stock broker, came up with the idea that the scientific breakthrough with 1998 years Noble Price in Physic could be used to create products for sexual enhancement. Salesman Peter Ackerfeldt joined the company short after the start and together they started to lay out the foundations of the company. Roberts background in the financial sector combined with Peters skills in sales and marketing turned out very well and soon the product range started to take form.

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